One of the main ways in which you can make money from a car racing sports magazine is by selling advertising space in it. The other alternative is that of selling the actual magazine: that is, copies of the magazine, with yet another option being that of raising subscription fees from the regular readers of the magazine. If you do it well, however, selling advertising space in the car racing sports magazine can end up being a very lucrative way to make money from the publication. The money you raise from the ads can then be used to subsidize the publication, pushing its price down to a level where even a fellow who works at a company like Walmart (Walmart One) can be able to comfortably afford it.
The most important thing, when it comes to selling advertising space in a car racing sports magazine, is to identify and aggressively target the people who would really be interested in advertising through this sort of publication. You are looking at, say, the companies that manufacture racing cars, the companies that sell spare parts and insurance for racing cars, the companies that are involved in decorating racing cars… and so on.
Having identified the potential buyers for advertising space in a car racing sports magazine, the next step would be that of approaching them with irresistible proposals. You really need to put a lot of thought in your selling proposals.
It is important to ensure that the prices you charge for advertising space in your car racing sports magazine are reasonable.
You may need to be in a position to work with the advertisers, in creating the actual ads, once you convince them to buy space in your car racing sports magazine. This is because many of the advertisers will want to work with you only if you are able to give them a full advertising package. So besides selling them the advertising space, you should be in a position to work with them in preparing the ads (both the graphics bit and the messaging bit).