For a car race to be successful, it needs to be well publicized. In other words, you really need to get people to know about an upcoming car race. Only then will they be able to set aside time to watch the car race. Only then will the car race be satisfying to the drivers and other stakeholders taking part in it. You see, the joy of taking part (say, as a driver) in a car race doesn’t just come from driving at high speeds and overtaking other cars that are taking part in the race. Rather, the greater joy comes from having people watch you driving at super speeds, and from having people watch you overtaking other cars that are similarly driving at super speeds. The latter aspect, of ‘having people watch’ can only be possible if the car race is well publicized. And the question that comes up is as to how the publicity can be created.
One way in which publicity for a car race can be created is by having it covered on mass broadcast media: radio and TV. This will definitely get the people to know about the upcoming car race – especially if you can manage to have it covered on prime time news.
Another way in which publicity for a car race can be created is by having it covered on print media. If you can get the most popular newspapers to run articles about the upcoming car race, many people will know about it. In the worst case scenario, the few people who read the newspaper articles will spread the information to others, ultimately leading to great publicity.
Yet another way in which publicity for a car race can (nowadays) be created is through the use of social media. This can be very effective, especially now that everyone seems to have some sort of smart-phone. Thus, for instance, a worker will go online with the intention of visiting the CVS Caremark website, to access work-related information. Then, having completed his business on the Caremark website, the worker will think of something else he can do online. It is at this point that he is likely to consider logging onto Facebook or Twitter, to see what is happening there. Then, if you had taken the trouble to publicize the upcoming car race on such social media platforms, you will get the necessary publicity, for free. And the people who learn about upcoming car races through the social media are likely to spread the information, leading to even more publicity.